We are proud to share the strides we are taking towards a more sustainable future. Explore the steps we are implementing to reduce our environmental footprint and embrace ethical practices. Discover our commitment to sustainability, from responsible sourcing and eco-friendly materials to transparent production processes that prioritize both style and the well-being of our planet.
Designed in-house in our East London studio, each range explores the purity of the white shirt in addition to trans-seasonal shades. Silhouettes are classic with a fashion perspective and designed to be worn, and re-worn for seasons to come. With the white shirt as the main focal point of the label, we believe every woman should own a few good white shirts - its a garment that evokes effortless style and offers a sense of simplicity in the chaos of modern life.
With fashion being the second most polluting industry globally, slow and considered buying has been our brand’s ideology since its inception. Mastering a capsule wardrobe consisting of shirts and blouses that can be easily mixed and matched with other key items to create an effortlessly polished look whilst cutting down on consumption is at the heart of the brand. Focusing on buying less and buying better, we create shirts that are made to last and cherish.
To remain sustainable, we endeavour to keep production closer to home with 70% of our current collections made in Europe thus cutting transport times and CO2 emissions. Additionally, all of our cotton shirts are made in natural BCI certified cotton and 30% of our cotton shirts now cut in beautiful OCS certified organic cotton that’s better for us and for our planet.
We are proud to have built long standing relationships with factories and suppliers that are ethical by treating workers correctly, paying fair wages, supporting growth in surrounding communities and maintaining positive environmental policies. We regularly visit our factories ensuring full accountability of the production of our garments.