The Shirt Company Launches Curve Range to Make Fashion Fit Every Woman

For many fuller figured women, the simple act of finding stylish, well-fitting clothing remains an exhausting challenge. Too often, fashion brands either overlook inclusive sizing altogether or offer lacklustre “scaled-up” versions that fail to flatter or make the wearer feel suitably fabulous. That’s precisely the gap The Shirt Company seeks to close with the launch of its new Curve Range, an inclusive edit of its best-selling shirts and blouses, now available from UK size 6 to 28.

Thinness is the standard of beauty represented in 98% of the images we absorb every day according to a study by Refinery29, but in the UK almost half the female population (47.4%) is considered ‘plus-size’, wearing a size 18 or above. The numbers alone show the fashion landscape just isn’t adding up for curvy women. 

Founded on a mission to redefine the classic white shirt with a fresh, feminine and body conscious approach, The Shirt Company has evolved this ethos further, realising that truly great tailoring must go beyond a limited size range to genuinely benefit all women. This collection, launching 12th June 2025, was born out of a deep understanding of how hard it is for curvier women to access chic, tailored staples that fit properly, comfortably, and beautifully.

“We’ve always believed that great tailoring should be accessible to every woman,” says The Shirt Company Founder and Creative Director Donna Middleton. “This new size-inclusive range is the result of months of refinement and dedication to getting the fit right—not just scaled up. By working with a variety of fit models, we’ve created pieces that flatter without restricting and move with you, not against you.”

The Curve Range isn’t just an extended size offering, it’s a reimagining of fit and proportion for every garment. Each piece has been developed with intention, including artful dart placements, button spacing, hem lengths, and shaping. Every element has been tailored on real bodies to ensure both style and comfort across the spectrum. Rather than applying a one-size-fits-all formula, The Shirt Company invested in the kind of thoughtful design fuller figured women have long deserved. 

The new collection includes signature pieces like:

• Isabella White Tiered Ruffle Cotton Shirt (£130) – A crisp cotton showstopper with cascading ruffles and a gently flared fit for added movement

• Abigail White Wrap Cotton Poplin Blouse (£95) – A universally flattering wrap silhouette with adjustable waist ties for a customisable shape

• Antoinette Pleated Tuxedo Shirt (£120) – Evening elegance redefined, with vertical pleats that elongate the silhouette

• Madelena White Tailored V-Neck Cotton Shirt (£100) – Subtle shaping through the waist, designed to skim rather than cling

• Colleen White Semi-Fit Basic Cotton Shirt (£95) – The everyday essential, cut with soft shaping and ample coverage at the hip

• Victoria Ivory & Black Ruffled Evening Blouses (£100) – Sophisticated, occasion-ready blouses with signature neckline drama

• Willow White & Navy Ruffle Collar Shirts (£120) – Feminine without fuss, with a structured ruffle detail and flattering shoulder design

Crafted in Europe using premium cotton and poplin, the shirts blend The Shirt Company’s signature balance of structure and softness, delivering timeless sophistication and all-day wearability. Whether it's a meeting-ready tuxedo shirt or an everyday classic, each style offers women of all sizes access to wardrobe staples that empower through design.

More than a new product drop, this is a statement of purpose: fashion should fit everyone, not just some. With the Curve Range, The Shirt Company takes an important step in the ongoing movement toward inclusivity in fashion, proving that style, quality, and tailoring can — and should— be for every body.

The Curve Range is available online at www.theshirtcompany.com from 12th June 2025, with prices ranging from £95 to £130.