Donna Middleton has over 20 years experience in the fashion industry. Originally from New Zealand, Donna studied for her BA at London College of Fashion and New York’s Fashion Institute of Technology. She has worked for global brands such as Karen Walker, Amanda Wakely, TSE and Whistles, before leaving to set up The Shirt Company. Based in East London, Donna now brings her wealth of experience to the running of the business and designing the beautiful and innovative collections which The Shirt Company has become known for.
Veronica is a 'Glad Laks' from Norway (Meaning 'a happy salmon' in Norwegian a.k.a 'a lively person!'). With over 10 years of experience in the retail industry, Veronica is very passionate about marketing and how to connect with customers in the best possible way. She recently graduated with a Bachelor Degree in Retail Marketing from BI - Norwegian Business School and an MSc in International Fashion Marketing from Coventry University. Veronica now enjoys putting her theoretical knowledge into practice at The Shirt Company.
Sarah completed her MA in Manchester, England, where she studied philosophy. Since then, she's been writing for several start-ups throughout Europe. Now, she works as a film journalist and indulges her (not so guilty) social media pleasures at The Shirt Company.
Ariana takes care of all bookkeeping and accounting at The Shirt Company. Originally from Lithuania, Ariana lives in North London and is an AAT Affiliate Member, and a City and Guilds qualified bookkeeper. With a passion for Quickbooks, formulas and spreadsheets, she effortlessly ensures everything adds up.
A pure breed Ocicat, Monty possesses the most distinguished heritage of any of The Shirt Company team, not to mention the fluffiest. Having trained at The Royal College of Hunting and Gathering, Monty won’t let anything get in the way of his responsibilities at The Shirt Company – apart from maybe chicken.