Is Ageism in Fashion About to Change?

Vintage Dior is coveted for its glamorous, nostalgic aesthetic. Vintage diamonds are charming and special in their own unique way — and celebrated as such. Vintage wine? Don’t even get us started! Yet the vintage woman remains overlooked, and sometimes even shunned…

But is all that about to change?

Image: Grazia via The Pool

Image: Grazia via The Pool

Have you seen Liz Hurley on the cover of the latest Grazia? The 53-year-old face of Estée Lauder is adorned in a black leather Versace cap and dungarees, without a pinch of exposed flesh — and not a safety pin in sight! She looks wholly irresistible…

And actually, Coco Chanel once quipped that “after 40 nobody is young, but one can be irresistible at any age.” But, until recently, we weren’t seeing anyone with delicate wrinkles appearing in the media… And certainly no celebration of the fact that older women are cool too. It was almost as if our favourite leading ladies were disappearing off the radar once they hit middle age.

Image: Vogue Australia

Photo via Vogue Australia

Kylie Minogue turned 50 at the end of last month and, pending the big Birthday, celebrated with a shoot for Vogue. Doesn’t she look magnificent? She’s not fighting it, she says, she is “feeling it.” More and more in the media these days, this kind of sentiment is what we hear from ladies reaching the big half-century milestone, as well as hearing things like “I’m totally comfortable in my own skin now,” and, “This is the best I’ve ever felt.”

We can’t help but wonder, though, if what these gorgeous ladies are really thinking is, “Do not tarnish me with that fifty-something brush… I will not be associated with those other ageing women.” And can you blame them? When talking about a woman in her later years, people tend to use qualifiers when complementing them, saying things like “she looks great, for her age,” instead of “she’s beautiful, regardless of her age.” Frankly, it’s insulting.

At a time in our lives when we are still evolving emotionally and psychologically, we are rejected physically by society. And even worse: if we should attempt to slow down the physical aging process — botox, peels, “youthful” fashion — we are likely to be belittled for our efforts.

In fact, ageism is rife in Britain, according to a recent study from the Royal Society for Public Health (RSPH). The study found that half of women felt pressure to stay looking young, and the Society called for a ban on use of the term “anti-ageing” in the cosmetics and beauty industry. Shirley Cramer, Chief Executive of RSPH, said:

“If we can begin to remove the stubborn barriers that reinforce societal ageism, we can expect many more to look forward to later life as a period of opportunity for growth and new experiences, rather than a set of mental and physical challenges.”

A love for fashion, or simply wanting to look good, has nothing to do with the decade you were born in. But a vast majority of clothing aimed at middle-aged and older women is frumpy and boring. It consists of unflattering tailoring, elasticated waists, twinsets, lots of layers — all of which hints that mature bodies should be hidden away rather than celebrated, and is anything but inspiring for fashionable ladies of any age.

But, thankfully, we’ve witnessed the stirrings of change in recent years, with the Chanel’s sentiment finally having caught on (better late than never!), as fashion brands seem to be moving towards a somewhat older group of models. At 80 years old, author Joan Didion was announced as the new face of Céline… And she certainly isn’t the first older woman to have been chosen as a big brand ambassador.

Photo: Nars, via Vogue Australia

Photo: Nars, via Vogue Australia

She joins other older models Jane Fonda and Helen Mirren for L’Oreal (despite Helen’s admission that their moisturizer “probably does f*** all” but that she wears whatever makes her feel better) , Charlotte Rampling for Nars lipstick, Joni Mitchell for Saint Laurent, Lauren Hutton as the face of Calvin Klein lingerie, and Julia Roberts continuing as the face of Lancôme. But that doesn’t mean these models aren’t feeling the pressure:

“By Hollywood standards, I guess I’ve already taken a big risk in not having had a facelift,” Roberts has told You Magazine. “I’ve told Lancôme that I want to be an aging model – so they have to keep me for at least five more years until I’m over 50.”
Interestingly, fashion editor Alyson Walsh (who blogs at thatsnotmyage.blogspot.co.uk) has spoken on the subject, saying that:

The majority of women want to look good, regardless of age… I am 53 and simply want to look healthy, stylish and modern, not younger. And I want to be relevant, even with my wrinkles. We are important role models to younger women, and I love looking to older women who are leading the way. Finally, some brands are talking to me, but it took them a long time to catch on to the power of the silver spend.

Similarly, Allure took a brave, progressive step in declaring that they ‘will no longer use the term “anti-aging.”‘ Their statement revealed that changing the way we think about aging starts with changing the way we talk about aging:
With that in mind, and starting with this issue, we are making a resolution to stop using the term “anti-aging.” Whether we know it or not, we’re subtly reinforcing the message that aging is a condition we need to battle — think antianxiety meds, antivirus software, or antifungal spray.
Photo: L'Oreal, via Telegraph Fashion

Photo: L’Oreal, via Telegraph Fashion

This brings into question what it means to be beautiful for the modern woman. For older models, it’s still important to have an element of aspiration: they must be exceptional looking – fit and healthy with glossy hair and clear eyes. Brands might not mind wrinkles as much these days, which is great… But if we’re to encourage real beauty perhaps we need to look to even more diversity in models.

Debra Bourne, co-founder and director of All Walks Beyond the Catwalk, lobbies for increased diversity in the fashion industry. In an interview with The Guardian, she said:
I would still like to see advertising and marketing shift towards a proposition built on a wider set of values than purely appearance, particularly in that older market. I am slowly seeing a shift where marketeers are recognising attributes and achievements of individuals rather than just the way they look. By the age of 50, we have lived for a sizeable amount of time and most of us have had some incredible and interesting experiences, which mean so much more than sublimely coiffed grey hair.
Female models represent a change in how we think of women in general. Their presence in the media can teach little girls imagining their future as marriage and children that they can also grow up to have a career outside the home. It is more important than ever to see the important women from all fields in our society  and hear their voices of experience.
Image: Celine, via The Independent

Image: Celine, via The Independent

Yes, we know that our boobs don’t look quite as perky as they did when we were 18. And we definitely need a more intense facial moisturiser most days… But that doesn’t mean that we’re hurtling towards being absolutely hideous as soon as we hit our fiftieth birthday! And it also asks us to question things like: Who determines what beauty is, anyway? Is it the point at which other people can consider us attractive? Or is it something that we get from within?

A huge congrats to those in fashion who have already taken the plunge in representing older women and starting to question this judgmental anti-aging thang… The media plays nicely sometimes and every now and then we receive a smattering of assent rejoicing in the older woman and her graceful demeanor.

But real change comes about when we make conscious decisions to step away from the confines of what we are told we must adhere to. It’s time to let go of the stigma surrounding older women. It’s time to redefine the stereotype and let each individual claim their own beauty… For us, that means we need to make conscious changes for fashion to finally recognise middle age…

So, the next time you’re about to write off a trend as too young or old for you, do yourself and your fifty-someting peers a favour, try something modern and stylish: you might surprise yourself!

Image via Saint Laurent

Image via Saint Laurent

Drop What You’re Doing and Up Your Summer Suit Game

Even in the heat of summer, this look is way too cool to miss.

Image: Telegraph Fashion

Image: Telegraph Fashion

VB was pictured leaving her Dover Street store in the Big Smoke earlier this week, adorned with a stunning, sumptuous-yet-sleek deep brunswick green two-piece suit (and have us swooning it most definitely does!), finished with an eye-catching walnut brown leather clutch under one arm. If that’s not a strong summer look for any respectable modern woman, then we don’t know what is!

This year at Cannes, too, it wasn’t all about women in day dresses and men in suits… In a refreshing, super chic trend, the lovely ladies of the festival were turning up in menswear-inspired attire — and making it look damn good! Three of our most au courant prominent style inspirations, Kristen Stewart, Cate Blanchett and Lea Seydoux, relied on a good summer suit to elevate their playful daytime ensemble.

Image: Getty Images via Harper's Bazaar

Image: Getty Images via Harper’s Bazaar

Yes, the trouser suit is comfortable, smart, glamorous and, most important of all, it hides a multitude of sins. It’s therefore definitely cause for celebration that some of our most prestigious designers continue to embrace the suit — something a bit throwback in the sense that it is something we all know and love, but has been sufficiently updated for us to feel that we’re getting a new look.

For decades, the humble ladies trouser suit has been an understated wardrobe staple, but in the past few years it is a thing of beauty which has increasingly come into its own. So, if you’re looking to make a case for the summer suit, follow these style trends that’ll see you through by not only making you the epitome of stylish, but also making getting dressed in the summer a cinch!

The New Neutral

Image: Pinterest via Harper's Bazaar

Image: Pinterest via Harper’s Bazaar

A few years ago black and white were neutral shades — those pieces that went with everything and we wore over, and over, and over again. If you were slightly older, you might’ve also argued the case for camel or beige.

But things have changed. Khaki and olive have joined the club as neutral new alternatives, and burgundy is also an acceptable substitute 
for brown (and definitely a more flexible summer shade).

Trends are taking two opposed directions: on one side towards a strong, vibrant palettes, on the other towards pastel hues on light and airy floral garments, for an ethereal look. Which leads us nicely on to this.

Pastel Power

Image: Telegraph Fashion

Image: Telegraph Fashion

A long way from her Posh Spice days, here Miss Beckham was pictured here arriving at her store earlier this year in a fresh mauve suit with mint green heels, both of which were plucked straight from her own Spring/Summer 2018 collection. Yep, if you’re a girly girl at heart then now’s your time to rejoice! Navy, grey, and black have been swapped out in favour of seasonal sugary tones for a while — think pastel pink, lavender, pistachio, and buttercup yellow.

Because of their powdery finish you can get away with mixing up pastel colours. Consider colour blocking yours with mismatched trousers and jackets, or even by slipping a contrasting top underneath a tonal two-piece.

The Monochrome

Image: Getty Images via Esquire

Image: Getty Images via Esquire

Monochrome cast off its Sixties connotations for good, and now designers play with all manner of decorative devices to give black and white a fresh, modern makeover. It’s an oldie but a goodie that’ll definitely be sticking around for Summer 2018.

And we’re just in love with this simple classic — so easy, so glamorous, so formal, so casual, so put-together, so feminine, so masculine-inspired, so WHATEVER YOU WANT IT TO BE! Is there anyone who doesn’t look good in monochrome!?

The Eye-Popping

Image: Getty Images via Esquire

Image: Getty Images via Esquire

Seydoux brought so much je ne sais quoi to daytime suiting at Cannes this year. The actress added a billowy white tie-neck blouse (left undone of course) to her emerald green Louis Vuitton two-piece. This polished look was balanced by a pair of chic two-tone heels.

If you’re going for a vibrant coloured suit, we recommend sticking to high quality fabrics and cuts, or they could tend to look a bit cheap.

Side Stripe Pants

Image: Getty Images via Esquire

Image: Getty Images via Esquire

Side-stripe pants have made their way in and out of the spotlight over the past few years, but due to an influx of athleisure-inspired attire hitting the market, it seems there’s no better time to invest in these statement trousers.

Do a Cate-Blanchett-at-Cannes, and make these side stripes a thing of the wardrobe present!

The Tomboy

Image: Vogue via Peacock Plume

Image: Vogue via Peacock Plume

To keep your look from skewing too formal, pair a matching blazer and pair of trousers with a simple black or white tee or simple white shirt, and throw on some Vans or Converse sneakers. Simples!

The Short Pantsuit

Image: Getty Images via Glamour

Image: Getty Images via Glamour

It’s all about the pantsuit for work these days, but when the weather is super hot, go with a shorts version instead! The style is equal parts youthful and fresh — and if it’s good enough for Megs then it’s good enough for our discerning tastes!

Nonchalant Accessorising

Image: Telegraph Fashion

Image: Telegraph Fashion

VB strikes again! On a business trip to China earlier in May, Victoria offered another new twist on classic tailoring, and took a nonchalant take on accessorising by looping a silk scarf through one belt loop.

This look can be done for any suit ensemble, although we especially love it with the grey and navy neutral tones here as it adds a flash of colour.

Preppy in Pink

Image: Getty Images via Esquire

Image: Getty Images via Esquire

Did we mention that pastels are MASSIVE?

Cate Blanchett was undoubtedly one of our favorite style queens of Cannes this year. She’s a true fashion chameleon, so you never really know what to expect from her — but this time around she kept it buttoned up (literally) on multiple occaisons.

The peplum jacket is the star of this blush pink Stella McCartney two-piece, so there’s no need for a base underneath. Nude pumps completed the monochromatic ensemble.

So, which is your favourite suiting style — and will you be trying the summer suit trend this year? Let us know in the comments!

6 Ways to Wear a White Shirt That’ll Inspire You to WIN!

It’s competition time, ladies! 

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Yes, yes, we know: the classic white shirt has long been a wardrobe staple, and with good reason. Made mainstream by stars such as Marilyn Monroe and Audrey Hepburn, it continues to be worn by fashionistas, with Olivia Palermo and Victoria Beckham two of its most enthusiastic proponents. Its versatility is testament to its enduring appeal and the options for reinvention and creativity are multiple.

The humble white shirt may still be a style favourite, but these days it’s how you wear your white shirt that elevates it beyond being simply functional or uniform…

And that’s precisely why we want to see how you style yours!

This month, we’re giving away a 20% off discount to a very luck lady, for any shirt of your choice on our online shop. To win, all you have to do is tag us in a post on Instagram that shows us how you style your Shirt Company shirt. See more details about our competition here.

So, take a look at some our loveliest and longest-standing six streetstyle inspirations below, get styling, and send your snaps to us… That 20% off could soon be yours!!

1. White Shirt + Denim

Image: The Fashion Tag

Image: The Fashion Tag

Denim and white shirts go together like… Well, like denim and white shirts! The proof is in the pudding. Not only is this look fabulously chic and easy, it’s also a tried and tested fuss-free way to ensure you’re on trend, particularly if you’re in a rush getting ready.

Just pull on your favourite denim jeans (we love anything distressed!) or a denim pencil skirt. Style with some au courant accessories and semi-tuck the shirt or knot-it-up if you want to switch your look. Voila!

2. Layer your Look

Image: IMAXTREE

Image: IMAXTREE

When you wear a white shirt, layering it can make it look vastly different. A knitted jumper over a plain white shirt – especially on chillier days – and casual trousers or jeans will make a great look for being out and about. Adding a fitted blazer or a pair of heels is also never a bad idea…

Trust us, white shirts were practically made for layering, and this trend is the sharpest way to style your white shirt during these unseasonably changeable summer days!

3. Unexpectedly Underneath

Image: Lauren Messiah

Image: Lauren Messiah

Not only are we big proponents of layering a white shirt under a cosy jumper on cooler days, we’re also a fan of the classic white shirt under a surprise evening dress, a la Olivia!

Wearing your shirt under a sleeveless number or slip dress takes the outfit down a notch and gives it a subtle edginess. But the best thing about it? You can recycle your all time favourite evening gown and make it into classy daywear. Perfect!

4. Total White Out

Image: Diego Zuko

Image: Diego Zuko

Despite being a neutral, dressing all in white is one of the trickiest fashion moves you can make, mainly because attempting to match the same shade of crisp, clean white will only set you up for failure.

Our general rule of thumb is that you should intentionally mix in different shades of white until you achieve a perfectly imperfect blend. If you master this with your shirt, then it’ll pay off in endless compliments about your simple, sartorial style. Note to self: Go light on makeup.

5. Casual Simplicity

Image: Fash n Chips

Image: Fash n Chips

Although we love our high-heeled pumps and towering platforms, we’ll always have a weakness for sneakers. They just look so fresh!

For a sporty look, throw on the crisp button-down and reach for a pair of comfy sneaks and/or a jaunty baseball cap – looking chic has never been so effortless! Beloved by bloggers, fashion editors, and stylish stars alike, the simple trainer works just as well with the latest designer offerings as it does with spandex leggings… No excuses!

Shirt-Skirt Combos

Image: Getty Images

Image: Getty Images

A plain white shirt with any kind of skirt is a good way to go. It not only looks classy but also makes you look stand out of the crowd… And a well-fitting white shirt will go brilliantly with almost every length!

For wearing to work or a weekend stroll, style your crisp white shirt into ultra high waist skirt (see above). Let the shirt hang loose, stay comfortable all day, and slay with some killer heels!

So how will you be styling your shirt in our Shirt Company competition? Let us know in the comments, or better still – tag us in one of your snaps!

The Shirt Company’s Guide to Getting Ready in 10 Minutes (or Less!)

It’s no secret that most of us are guilty of taking our sweet, sweet time when hauling our bodies out of bed in the morning and getting ready for our 9am meeting in the office  (or – much more preferrably – our 11am champagne brunch with the girls!). If you’re anything like us, the snooze button is your closest companion (we need our beauty sleep, okay!?). From hair and makeup, to our outfit of the day, our morning routine could take hours…And often does.

And as much as we love whiling away the mornings perfecting our “look,” there isn’t always time — nor is it always exactly practical for a day at work. Well, when it comes to getting ready The Shirt Company knows our way around a dressing table. So, we’ve put together a morning guide to help get your routine down to 10-minute beauty basics. Voilà!

Invest in Makeup

Image: Amelia Says

Image: Amelia Says

Using products that actually work, and work fast, is so important. Who has time to swipe on mascara for 5 minutes per eye every morning? (Admittedly, we used to.) But to increase efficiency, make sure you’re choosing products that don’t require a lot of tools or time spent perfecting – learn how to use them well.

An all-in-one moisturiser, foundation, and SPF factor cream is a perfect time-saving beauty device! This Nude Finish Tinted Moisturiser by Bobbi Brown (pictured above) provides just enough coverage to make skin look like its best nude, with nourishing moisturizers that hydrate the skin, while SPF 15 provides everyday protection.

Reach for the Red Lipstick

Image: Harper and Harley

Image: Harper and Harley

Alternatively, if you really squeezed for time and don’t have time to prime your skin or sweep your eyelashes with mascara, there’s always red lipstick! You’ll look like you spent an hour doing your “makeup,” when in reality you spent only thirty seconds applying it on the tube to the office!

Bonus fact: Red lipstick goes with any skin tone if you choose the right base colour and match it to your skin, hair, and wardrobe. Here’s a handy guide to help you get your red just right!

Image: Ilam

Image: Ilamasqua

Get Your Capsule Wardrobe Together

Image: Sheerluxe

Image: Sheerluxe

When you’re working against the clock every morning, grabbing a top and bottom you already know you’ll love can save you a lot of time getting ready. Throw on a few accessories and you’re done – the genius of a capsule wardrobe!

Capsule wardrobe is a term coined by Susie Faux, the owner of a London boutique called “Wardrobe” in the 1970s. According to Faux, a capsule wardrobe is a collection of a few essential items of clothing that don’t go out of fashion, such as shirts, trousers, and coats, which can then be augmented with seasonal pieces. This idea was popularised by American designer Donna Karan who, in 1985, released an influential capsule collection of seven interchangeable work-wear pieces.

If you’re stuck for ideas, stick to the following: Choose a colour scheme (we love monochrome), consider your body shape (invest in a good-fitting, well tailored shirt), consider your complexion, choose classic shapes and patterns, and select high-quality fabrics.

Need more inspiration? Shop our exquisite range of women’s shirts and blouses at theshirtcompany.com.

Be a 3-Minute Head Turner

Image: InStyle

Image: InStyle

For Meghan Markle, the royalists’ most au courant style icon and the princess-to-be, her hair appeal isn’t just in the fuss-free, time saving styles – it’s also in its simplicity. She makes the messy bun her own, sporting a variety of different variations on the easy up-do during her public appearances.

Copying Markle’s messy bun requires any old hair elastic, a spritz of hairspray, and three minutes of your time at best! But, if a bun isn’t for you, then try minimising time spent on your hair in the mornings by simply brushing it through with some water to tame it, or reach for a good grease-cutting dry shampoo that can work for all colours and textures.

Denim

Image: Adenorah

Image: Adenorah

With ten minutes to get dressed on Saturday morning, we go straight to denim! We’d grab our denim jeans, a white shirt, and style the look with everything from flats to statement heels, depending on where you’re headed! We’re all about chic comfort and minimalism – and denim is so easy to wear and looks great all year round.

To achieve this fantastically French weekend look – as pictured on the epitome of effortless French girl cool, Adenorah (above) – just tuck a classic white button-down into a pair of well-loved straight leg jeans for tailored appeal.

Eat Breakfast on the Go

Image: Today Show

Image: Today Show

We’re not huge fans of eating on the run, but it’s important to be well nourished so you can start the day on the right foot. After all, we’ve heard it many times before that breakfast is the most important meal of the day.

Here’s an idea: make your breakfast and store it in a mason jar – and can be prepared the night before and refrigerated, making it easy to transport to work. Try combining oats, granola, quinoa, nuts, seeds, fruits both fresh and dried, and high protein, low sugar yogurts. We love the idea of having a couple jars in the refrigerator to grab on the go or simply take out and eat whenever we’re home and in the mood!

How long does it take for you to get ready in the morning and will you be trying any of these time-saving tips? Let us know in the comments below!

On-Trend Spring-Summer Pieces You Can Wear Right Now

Let’s be honest – as much as we like to study runway trends and predict which ones will be embraced on the street style scene, we’re fully aware that some of them wouldn’t fly in the real world. But there are trends each season that are much easier to wear than others, and we found them for you for the Spring-Summer 2018 season. Not only are these top trends accessible, they’re also going to be everywhere.

Here’s a selection of perfect-for-spring ideas that you can immediately put into your wardrobe rotation…

Pastels

Pastels are a lovely, soft option for warmer temperatures, and are totally au courant.

Whether powder pink, blush, pale lemon or duck egg blue, we’ve seen array of fashion’s most delicate shades this season. But as Victoria Beckham (whose lilac suit is pictured below) said “delicacy can be strong”; this spring trend is a step away from the sickly sweet tones of the past. Check out how it’s being done this season, and see how we do it below:

Victoria Beckham via Vogue

Victoria Beckham via Vogue

Valentino via Vogue

Valentino via Vogue

Hermes via Vogue

Hermes via Vogue

If you’re looking for a highstreet staple, our Victoria evening shirt in powder or blush will see you through. The ultimate femme shirt to see you from desk to drinks – don’t forget a dash of red lippy and diamond earrings!

The Shirt Company

The Shirt Company

The Shirt Company

The Shirt Company

Shop the powder Victoria here, and the Victoria in blush here.

Glitz… And lots of it!

Sequins and sparkles are currently MASSIVE – and they’re about to get even bigger and more blinding! In every fashion capital, glitter has prevailed this spring, starting with Tom Ford and Marc Jacobs right through to Dior, and Chanel. Style yours with a neutral shirt to give your glitz a more grounded look and daytime longevity.

Image via The Fashion Medley

Image via The Fashion Medley

Pinterest

Image via Pinterest

newsofannarbour

Image via Today I’m Wearing

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Image via Pinterest

Bold Colour

This summer will be very bright indeed if the spring catwalks are anything to go by. From New York to Paris, the shows have been awash with vibrant, bold shades to suit every colouring.

 

MSGM via Vogue

MSGM via Vogue

Phillip Lim via Vogue

Phillip Lim via Vogue

Acne Studios via Vogue

Acne Studios via Vogue

Looking for something bright but practicable? We have options.

Victoria is a sapphire evening blouse; its tiered ruffles elegantly cascade down the front, and the blouson-elasticated cuffs finish with a delicate frill. Elasticated loop mother of pearl buttons are fuss free to fasten, and this beauty is not see through so you won’t have to worry about any unsightly slip-ups!

The Shirt Company

The Shirt Company

Shop Victoria in sapphire here.

Alternatively, our sleeveless trapeze top Cynthia in hot pink is the perfect elevated essential, with frill trimmed details and a roomy fit. The contrasting high front hemline curves and lengthens at the back for a casual look. Designed with wearability in mind this trapeze shape blouse is loose fitting and the ideal breezy choice for summer. Dress it up with patent ankle boots or keep it low-key with flats.

The Shirt Company.

The Shirt Company.

Shop the Cynthia in hot pink here.

Checks

It looks as if heritage checks are going nowhere anytime soon. Balenciaga’s runway checks came via oversized coats as seen here, while Victoria Beckham’s had a more traditional appeal.

Balenciaga via Getty images

Balenciaga via Harper’s Bazaar

Victoria Beckham via Harper's Bazaar

Victoria Beckham via Harper’s Bazaar

Check mates: We suggest matching your checks with clean lines and neutral tones. Pair some high-quality, simple tailoring (our Colleen shirt does a perfect job for this!) with a menswear-inspired blazer (sunglasses optional, but recommended for added cool-factor!).

The Shirt Company

The Shirt Company

Image via The Zoe Report

Image via The Zoe Report

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Ruffles

Ruffles added a feminine air yet again this season, with Alexander McQueen, Givenchy and Valentino all incorporating them in their respective shows. Ruffles are already everywhere on the high-street too, adorning many off-the-shoulder necklines; covering hemlines, sleeves, and even pant legs…

Watch this space: this trend is here to stay.

Image via Aisle Perfect

Image via Aisle Perfect

Image Tim Regas / @wheresmydriver via Popsugar

Image Tim Regas / @wheresmydriver via Popsugar

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Image via Pinterest

paris-summer-2017-street-style-fashion-week-collection-12

Image via Trends4Us

Image via Seriously Black

Image via Seriously Black

… And from our selection? Coolly chic statement ruffles cut from gorgeously crisp cotton.

The Shirt Company

The Shirt Company

The Shirt Company

The Shirt Company

The Shirt Company

The Shirt Company

Shop the Suzanna shirt here, the Venice shirt here, and the Virginia shirt here.

Will you be adopting any of these spring trends? Let us know in the comments!

Local, High-Quality Fashion? Here’s Why it Matters

A crisp, white shirt is the building block to any wardrobe. However, it must be an impeccably designed and manufactured. Here, London’s The Shirt Company weighs in on combining a classic, modern aesthetic with a well-made, locally crafted ethic.

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Good style is about a) being comfortable in your own skin and b) getting the details right… Right? That’s why, it’s imperative for The Shirt Company to have a wardrobe full of well-made staples.

And well-made is something that is often synonymous with smaller (and local) fashion brands. London fashion designer Mimi Berry recently told The Guardian that “it shows a certain intelligence to be confident about the provenance of your wardrobe.”

Why? Well, there’s a level of care from smaller brands that is often overlooked in the greater fashion industry. It is always possible to tell when someone cares about what they’re making. And one reason we look for that level of care is because we think for someone to make something that’s going to last, there is undoubtedly an amount of love as well as skill that goes into that.

At The Shirt Company, we’re firm believers that there is a certain pleasure in recognising something that has been well made. Good design is about using materials that are fit for purpose. The product has to be aesthetically pleasing, has to be functional – and if it has extra character to it, too, well, then that’s something else.

“I think it shows a certain intelligence to be confident about the provenance of your wardrobe.”

– Mimi Berry, London fashion designer.

Hand in hand with good manufacture is having an edited approach to dressing. We like to have only a few clothes in the wardrobe that we wear and wear… Prime example? A classic, well-tailored white shirt that can do you for any occasion.

Persuading people to this “good quality, locally-made staples” viewpoint isn’t hard when you can actually get people to experience good design. Experiencing something that has worn well in a good quality material that gets better with age, that makes you feel fond of it. It’s like getting to know a person you really like – you don’t just dispense with them.

What are your thoughts on buying high-quality fashion pieces from UK brands? Let us know in the comments!

April Showers: How to Style Out a Rainy Spring Day

These foolproof rainy day fashion tips prove that – whatever the weather – style is 100% waterproof.

Whatever you do, don’t rain on your wardrobe’s parade. The weather might have turned from snow to rain (is this the slowest ever start to summer or what!?), but when it comes to dressing for drizzle, there’s zero need to be gloomy. While spending hours sheltered indoors, we’ve been devoting much effort to trawling rain-friendly collections to get you through the coming weeks.

Yep, the rainy days are here in many parts of the country, but we live in Britain, which means that we don’t let a light drizzle (or a downpour!) dampen our spirits and send our morning dressing routine into mad frenzy! From the anoraks you need to the cardigans you crave; consult our round-up of fashion essentials that are guaranteed to see you through the April showers and brighten up a rainy day…

Without further ado, here are The Shirt Company’s top tips for braving the British springtime in style.

Rain-Proof Trenchcoats

Image: Jonathan Daniel Pryce

Image: Jonathan Daniel Pryce

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Image: Johnathan Daniel Pryce

Image: Jonathan Daniel Pryce

Image: Jonathan Daniel Pryce

You don’t have to wait for April showers to sport this humble trend. Luckily, the classic trench has been making a comeback of late, from Vetements’ supersize version and Burberry’s signature military-style coat.

Waterproof wise, the likes of Saint Laurent and Prada are firmly back on our radars and in our wardrobes – and this season’s offerings are by no means just about keeping dry. We’ve seen dozens of them on the catwalk and high street that just scream fashion-forward, including patent-leather trenches, gingham trenches, and everything in between!

Viva La Vivid Hues

Image: Spanish Vogue

Image: Spanish Vogue

Image: Buro247

Image: Buro247

Image: Chi City Fashion

Image: Chi City Fashion

What better way to brighten a dull, drizzly day than with show-stopping flashes of mood-boosting hues? (We’ve already declared our love for the hot pink takeover, which you can read all about here.)

From a striking pair of leather pants paired with a minimal white shirt to suit the spring temperatures, to a fabulously lavender overcoat paired with metallic boots – forget the rain and chase the rainbow with this joyous style inspiration.

Make Cardigans Cool Again

Image: Stockholm Street Style

Image: Stockholm Street Style

Image: Blog Lovin

Image: Blog Lovin

Image: Fashion Gum

Image: Fashion Gum

We have to admit: We were a bit skeptical when we noticed cardigans slipping into the Spring 2018 collections. But we love how they’re being styled this season and embrace anything that keeps us warm and dry… Unpredictable showers? A cardigan has you covered!

Once reserved for librarians, the self-effacing cardigan has been revitalised for spring. Perfect for keeping you covered in spontaneous streams of rain, this season’s cardigans don’t shy away from attention, they demand it. Long, minimal knits are perfect for those ladies in love with cozy layers, giving you a more individual look, and keeping you more sophisticated and creative.

Weatherproof Your Accessories!

Image: Buro247

Image: Buro247

Image: Buro247

Image: Buro247

Image: Le 21eme

Image: Le 21eme

Image: Vogue

Image: Vogue

Image: Style Heroine

Image: Style Heroine

Image: Glam Radar

Image: Glam Radar

Whether it’s a waterproof clutch, a pair of vinyl boots, or just a trusty old umbrella, accessories are the first to come in contact with the elements – so it’s a no brainer that your choices in this department need to endure the rainy spring days.

Look for accessories in faux leather or coated fabrics that repel water, always carry your Brolly (we love these Blunt umbrellas which also withstand the wind), and – if you really can’t bring yourself to do Wellington boots on the commute to work – then invest in some block heels or flatforms which will give you the added boost to keep your feet dry.

Hot Pink Is Here to Woo You: Here’s How to Embrace the Trend

Repositioning itself as the go-to hue of the season, hot pink is most definitely in.

Photo: Imaxtree via The Fashion Spot

Photo: Imaxtree via The Fashion Spot

An overabundance of loud, bright colours was the biggest story to come out of New York Fashion Week this year (I know, it was a shock for us minimalists, too), but it was the range of hot pinks on the runway that really grabbed our attention. Christian Siriano, Alexander Wang and Ulla Johnson were among the designers with pops of the vibrant hue in the mix.

For some of us, pink has been a shade reminiscent of romance and gentle femininity – a quiet and peaceful tone that engenders an aura of innocence and purity… But not for much longer!

This season, the colour is a far cry from the soft Millennial pink that we’ve all loved and lived in for the past couple of years (some say it was a trend that started with Wes Anderson’s film The Grand Budapest Hotel, others say it was the rose gold iPhone that did it).

Photo: Imaxtree via The Fashion Spot

Photo: Imaxtree via The Fashion Spot

That’s right – the biggest colour trend on catwalks right now is the hot pink one that you’re glimpsing before you, and if fashion tells us anything it’s that colour trends like this can last for years. So, like it or lump it, you’d better get used to seeing this colour on your high street.

Why designers’ sudden interest hot pink? Vogue editor Ann Wintour is convinced that it’s all down to 80s fashion.“That’s the moment when women first emerged in a real way into the workforce and they dominated with their big shoulders and bright colours,” she explains. Apparently in 2018, hot pink overload is designers’ way of saying making a political statement and saying “Time’s up!”

If there’s one colour you need on your radar this season, it’s this one. So no more excuses about hot pink clashing with your skin, or empty fears about wearing this colour to work! We’ve heard it all before and come up with these handy hints for the hot pink takeover, just to get you started… Enjoy!

Start Subtle

Instead of thinking of hot pink as the main event in your ensemble, try using it as a subtle accent to complement other shades…

Photo: Pinterest

Photo: Pinterest

Photo: The Standard

Photo: The Standard

If bright colour isn’t the norm in your wardrobe (we’re often found in minimal monochromes, too!) and you’re freaking out already at the thought of having to wear THE BRIGHTEST COLOUR known to womankind, then a good way to incorporate this look is to start subtle.

Paint your nails, put a little colour on your lips, or add a bright belt to your everyday outfit. Alternatively, take  it up a notch by adding a pop of hot pink with a bright scarf or a new handbag (we’re slightly obsessed with the Michael Kors hot pink Selma).

Embrace the Ruffle

The Shirt Company

The Shirt Company

It’s a match made in heaven: hot pink and ruffles. That’s right, hot pink wasn’t the only thing seen everywhere at NYFW, oh no: The spring catwalks have been seen cascading with ruffles this year – a fabulous answer to all the long, smooth silhouettes we enjoyed last season. After all, as Balenciaga said, “a ruffle must be intelligent”.

Well, if there’s an intelligent ruffle to be seen around here, it’s the one cascading down the front of our Victoria blouse. Hot pink tiered ruffles to up your style game in a flash, and blouson-elasticated cuffs finish with a delicate frill. She’s the ultimate feminine shirt and will see you from work place to wine bar – don’t forget a dash of lippy and diamond earrings!

Click here to shop our hot pink Victoria shirt.

A Menswear-Inspired Masterpiece?

Photo: Pinterest

Photo: Pinterest

If you’re worried about veering into Barbie territory with the hot pink trend, take note: mixing this tone with some menswear-inspired pieces will allow you to air on the side of caution while making an adventurous fashion statement nonetheless.

Even the most feminine of pieces becomes more edgy with the addition of a few well-placed menswear accents. A fitted coat or tailored trousers, for example, do wonders for an otherwise girly ensemble by toning down a hot pink piece.

Pick the Right Shade for Your Skin

Photo: Global Grind

Photo: Global Grind

The first step to rethinking pink is to find your perfect shade, which will of course depend on your colouring.

And, while it’s often best worn when your bronzed or have naturally darker skin, because shades like hot pink come with a kick, it’s guaranteed to suit pale complexions too!

Pay Attention to Tailoring

Photo: Pinterest

Photo: Pinterest

Nearly any piece of clothing can be made to look chic (even the trickier colours to pull off) if it’s tailored with talent, uses good quality fabric, and is cut to perfection.

So if you’re going for a hot pink number, make absolutely sure it’s fitted and cut to flatter your body. Anything overly voluminous or fluffy could result in fashion flop, but a sleek shirt or minidress reads both professional and stylish.

Go Sleeveless

The Shirt Company

The Shirt Company

Nothing says easy-breezy effortless summer trend than a sleeveless cotton shirt in this bold hue. Our Cynthia shirt is an elevated essential – the perfect fashion-forward shirt with cool-girl femininity all rolled into one.

Cynthia is embellished with frill trimmed details and a contrasting high front hemline that curves and lengthens at the back. Designed with chic wearability and comfort in mind, this loose fitting trapeze shape blouse is the ideal choice for summer.

Dress it up with patent ankle boots or keep it casual with flats. But most importantly, get a Cynthia in hot pink for yourself before they sell out! Click here to shop Cynthia in hot pink.

Embrace the Dark(er) Side

Photo: Pinterest

Photo: Pinterest

Photo: Imaxtree via Fashionista

Photo: Imaxtree via Fashionista

Photo: Pinterest

Photo: Pinterest

Photo: Imaxtree via Fashionista

Photo: Imaxtree via Fashionista

Photo: Pinterest

Photo: Pinterest

Black and navy blue add-ons will keep hot pink from being too girly.

It may seem obvious, but toning down a pink piece with black or navy gives an ensemble an extra professional tone. If your office dress code is on the stricter side, combine a hot pink shirt with a black jacket, and you’re well within the limits of respectable, formal dress.

So, have we sold the hot pink trend to you? Let us know by dropping us a comment below!

 

Fashionistas Take Note: New York Fashion Week’s Best Bits, According to The Shirt Company

What a week!

New York Fashion Week 2018 has come to a close. Yep, we’re sad too. Not only did the biggest names in fashion from around the world attend, this year’s NYFW was awash with grown-up animal prints, hot pink, gorgeous tailoring, and quirky suits – all of which we’re quite partial too when they’re done right (and by right, we generally mean with a soupçon of minimalism).

There was once a time when New York Fashion Week was solely about the threads. This year, however, there were some bigger questions on our mind, especially around the allegations against fashion bigwigs Mario Testing and Bruce Weber and whether the fashion industry’s #MeToo moment would take over…

It didn’t, unfortunately, and only a handful of designers even approached the subject of sexual misconduct. Still, with New York Fashion Week officially over, it’s time to look back at the most breathtaking looks that we can’t stop thinking about and to make sure we’re keeping ahead of fashion’s capricious tastes.

So, without further ado, feast your eyes on this fashion show finery and get ready to see some high street interpretations of it all any day now…

Carolina Herrera’s Final Show

Photo: Monica Feudi / Indigital.tv via Vogue

Photo: Monica Feudi / Indigital.tv via Vogue

Carolina Herrera’s 2018 collection was her last. It ended on a high with an array of gorgeous catwalk models in Herrera’s timeless, signature item: a classic white shirt (this time with some added colour in the form of a luxurious ball skirt). What better way for the fashion designer to depart with in the presence of New York’s most glamorous, best-dressed spectators!

Gurung’s Colourful Political Catwalk

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After the flurry of social media campaigns encouraging victims of sexual misconduct to speak out under #MeToo and Hollywood stars responding with #TimesUp, which saw attendees wearing all black at this year’s Golden Globes, we thought we’d see more of this on the runways at New York Fashion Week.

But aside from a couple of labels, the runways remained almost entirely apathetic. Prabal Gurung, however, sprang to our attention with his colourful collection which culminated on the catwalk with the models walking together holding white roses. Well overdue and more than welcomed – with any luck NYFW will be more “woke” about speaking to issues of femininity and empowerment next year.

A Dazzling Array of Office-Worthy Suits

Photo: Imaxtree via Fashionista

Photo: Imaxtree via Fashionista

Photo: Imaxtree via Fashionista

Photo: Imaxtree via Fashionista

Photo: Imaxtree via Fashionista

Photo: Imaxtree via Fashionista

Okay, so we wouldn’t necessarily style them like in these snaps (not too sure what the boss would say about us wearing only a sheer blouse underneath our two-piece, but we’d assume it could get awkward…) but judging by NYFW 2018, suits are back with a BANG!

We all love our favourite suit, but this season’s structural updates add a fashion-forward twist on an old classic – the easy way to make a statement. Take note, ladies…

Hot Pink

Photo: Real Style Network

Photo: Real Style Network

Photo: Imaxtree via Cosmopolitan

Photo: Imaxtree via Cosmopolitan

Photo: Getty via AOL

Photo: Getty via AOL

Could this be the official death of millennial pink? It’s clear to see that designers are betting on its bright cousin hot pink for AW 2018. From silk dresses to loose trousers, this shade dominated the runways. And you’re about to see the fun hue in every shop in England come autumn.

Cushnie et Ochs (pictured above middle), Ulla Johnson, Alexander Wang, Oscar de la Renta, Prabal Gurung and Christian Siriano all got involved. Basically, Siriano’s entire autumn collection touched upon hot pink, as did Anna Sui’s.

If you’re already apprehensive about the oncoming hot pink trend (trust us, it’s going to be HUGE) then don’t go head-to-toe fuscia like these catwalk models. Instead, try black add-ons to keep fuchsia from being too girly, or pair your hot pink pants (like these Cushnie ones above) with a crisp white shirt to keep things minimal and slightly more muted.

Rosie Assoulin

Photo: Harper's Bazaar

Photo: Harper’s Bazaar

We particularly love this look from Rosie Assoulin’s Fall 2018 collection, on show at this year’s New York Fashion Week, because at The Shirt Company we a) recognise the power of a jaw-dropping white shirt, and b) understand the importance of detail.

Rosie Assoulin is known for voluminous, rainbow-striped statement pieces you can see from a mile away, but to find the real magic in her clothes, you have to zoom in.

Animal Print

Photo: Imaxtree via Fashionista

Photo: Imaxtree via Fashionista

Animal print was EVUH-REE-WHERE this year (particularly in the form of coats), from Adam Selman’s zebra print, to Tom Ford’s leopard print, to Kate Spade’s cow print, to this particularly lovely Michael Kors number, expertly modelled by what looks like the dreamy love child of Kate Moss and Julia Stiles.

If animal print has never really been your thang, why not try taming the beast and going all-out uncomplicated? Just keep things simple by chanting the mantra “clean, effortless minimalism” – and banish all thought of badly dressed soap opera characters from your mind, thank you very much. Make sure your accessories are basic, your paired clothing garments are monochrome, and your makeup is barely there… You can’t go wrong.

Did you have a favourite trend from this year’s New York Fashion Week? Let us know in the comments below!

 

Poached Winter Pears: The Perfect Dinner Party Dessert

Poached pears still reign as one of the easiest, most delicious desserts that tastes as luscious as they look.

Image via The Guardian

Image via The Guardian

Poached pears, so elegant and refined, are also our idea of a party trick. They feel fancy but are the dinner hostess’ dream dessert. They cook ahead of time and hold perfectly in the fridge until they are wanted. And while they are cooking they perfume the house so sweetly. What more could you want in a winter pud!?

What we also love about poached pears is that the flavour base is really up to you – you can poach in juice or wine, and add any flavours you like, along with some sugar or honey to sweeten it up. For example, try orange juice with honey and ginger. Serve with mascarpone or creme fraiche, or coconut yoghurt for a great dairy free option!

The perfect poached pears really do exist, and here’s our favourite (and easy!) recipe, courtesy of The Guardian.

The Perfect Poached Pears

(serves 4)

1 x 750ml bottle of soft, fruity red wine
125g granulated sugar
2 cloves
1 stick of cinnamon
1 strip of lemon zest
1 vanilla pod, split (optional)
4 hard, squat pears, preferably comice or williams
Creme de cassis or lemon juice to taste

Heat the oven to 180C/gas mark 4. Put the wine in a pan with the sugar, spices and zest and bring to the boil, stirring occasionally to dissolve the sugar.

Meanwhile, peel the pears and cut out the core at the base, but leave the stalk intact. Find an ovenproof dish just wide enough to hold the pears in one layer and lay them in there.

Pour the spiced wine over the top – it should just cover the fruit – and cover. Bake for about an hour, checking after 45 minutes; once the fruit is tender to the point of a knife, but still holds its shape, lift it out of the liquid and set aside.

Pour the liquid back into the saucepan and bring to the boil. Reduce by about half until syrupy, then taste and pour in the creme de cassis or add lemon juice to taste (if the latter, you may wish to add a little sugar too). Pour the sauce back on to the pears and serve warm or cool with your side of choice…

It’s that easy! Will you be trying out this winter dessert recipe on any of your dinner party guests? Let us know in the comment section below!

Image via The Guardian

Image via The Guardian