Repositioning itself as the go-to hue of the season, hot pink is most definitely in.
An overabundance of loud, bright colours was the biggest story to come out of New York Fashion Week this year (I know, it was a shock for us minimalists, too), but it was the range of hot pinks on the runway that really grabbed our attention. Christian Siriano, Alexander Wang and Ulla Johnson were among the designers with pops of the vibrant hue in the mix.
For some of us, pink has been a shade reminiscent of romance and gentle femininity – a quiet and peaceful tone that engenders an aura of innocence and purity… But not for much longer!
This season, the colour is a far cry from the soft Millennial pink that we’ve all loved and lived in for the past couple of years (some say it was a trend that started with Wes Anderson’s film The Grand Budapest Hotel, others say it was the rose gold iPhone that did it).
That’s right – the biggest colour trend on catwalks right now is the hot pink one that you’re glimpsing before you, and if fashion tells us anything it’s that colour trends like this can last for years. So, like it or lump it, you’d better get used to seeing this colour on your high street.
Why designers’ sudden interest hot pink? Vogue editor Ann Wintour is convinced that it’s all down to 80s fashion.“That’s the moment when women first emerged in a real way into the workforce and they dominated with their big shoulders and bright colours,” she explains. Apparently in 2018, hot pink overload is designers’ way of saying making a political statement and saying “Time’s up!”
If there’s one colour you need on your radar this season, it’s this one. So no more excuses about hot pink clashing with your skin, or empty fears about wearing this colour to work! We’ve heard it all before and come up with these handy hints for the hot pink takeover, just to get you started… Enjoy!
Instead of thinking of hot pink as the main event in your ensemble, try using it as a subtle accent to complement other shades…
If bright colour isn’t the norm in your wardrobe (we’re often found in minimal monochromes, too!) and you’re freaking out already at the thought of having to wear THE BRIGHTEST COLOUR known to womankind, then a good way to incorporate this look is to start subtle.
Paint your nails, put a little colour on your lips, or add a bright belt to your everyday outfit. Alternatively, take it up a notch by adding a pop of hot pink with a bright scarf or a new handbag (we’re slightly obsessed with the Michael Kors hot pink Selma).
Embrace the Ruffle
It’s a match made in heaven: hot pink and ruffles. That’s right, hot pink wasn’t the only thing seen everywhere at NYFW, oh no: The spring catwalks have been seen cascading with ruffles this year – a fabulous answer to all the long, smooth silhouettes we enjoyed last season. After all, as Balenciaga said, “a ruffle must be intelligent”.
Well, if there’s an intelligent ruffle to be seen around here, it’s the one cascading down the front of our Victoria blouse. Hot pink tiered ruffles to up your style game in a flash, and blouson-elasticated cuffs finish with a delicate frill. She’s the ultimate feminine shirt and will see you from work place to wine bar – don’t forget a dash of lippy and diamond earrings!
Click here to shop our hot pink Victoria shirt.
A Menswear-Inspired Masterpiece?
If you’re worried about veering into Barbie territory with the hot pink trend, take note: mixing this tone with some menswear-inspired pieces will allow you to air on the side of caution while making an adventurous fashion statement nonetheless.
Even the most feminine of pieces becomes more edgy with the addition of a few well-placed menswear accents. A fitted coat or tailored trousers, for example, do wonders for an otherwise girly ensemble by toning down a hot pink piece.
Pick the Right Shade for Your Skin
The first step to rethinking pink is to find your perfect shade, which will of course depend on your colouring.
And, while it’s often best worn when your bronzed or have naturally darker skin, because shades like hot pink come with a kick, it’s guaranteed to suit pale complexions too!
Pay Attention to Tailoring
Nearly any piece of clothing can be made to look chic (even the trickier colours to pull off) if it’s tailored with talent, uses good quality fabric, and is cut to perfection.
So if you’re going for a hot pink number, make absolutely sure it’s fitted and cut to flatter your body. Anything overly voluminous or fluffy could result in fashion flop, but a sleek shirt or minidress reads both professional and stylish.
Nothing says easy-breezy effortless summer trend than a sleeveless cotton shirt in this bold hue. Our Cynthia shirt is an elevated essential – the perfect fashion-forward shirt with cool-girl femininity all rolled into one.
Cynthia is embellished with frill trimmed details and a contrasting high front hemline that curves and lengthens at the back. Designed with chic wearability and comfort in mind, this loose fitting trapeze shape blouse is the ideal choice for summer.
Dress it up with patent ankle boots or keep it casual with flats. But most importantly, get a Cynthia in hot pink for yourself before they sell out! Click here to shop Cynthia in hot pink.
Embrace the Dark(er) Side
Black and navy blue add-ons will keep hot pink from being too girly.
It may seem obvious, but toning down a pink piece with black or navy gives an ensemble an extra professional tone. If your office dress code is on the stricter side, combine a hot pink shirt with a black jacket, and you’re well within the limits of respectable, formal dress.