Autumn’s Biggest Trend… And What You Can Do About It

Bows, bows, bows! If you’ve been paying any attention to fashion the last couple of months, you know that bows are in and they’re ruling the runways and the streets in a major way.

Bows have long been a marker of youthful femininity – we all remember wearing bows to a pre-school friend’s birthday party, right? But a run-through of this season’s runways showed that bows aren’t just for little girls anymore. Silky bows have been made sultry, and strong silhouettes have been embellished with large minimalistic bows.

Outside of the runways, the street-style scene proved that this chic trend is not only here to stay, but wearable as well. So, before you go running in the other direction, take note: this fad is actually quite easy to wear…

First, when wearing a tie neck blouse, keep the rest of your outfit simple, so it doesn’t look like you’re wearing a costume. To see how it’s done right, check out how these stylish ladies are rocking the trend below, then shop some of our favourite styles further down the page…

Pussy bow shirts are the epitome of styling nonchalance. Wear them open (read: unfussy)… 

 

Photo: Daniela Avakian

Photo: Daniela Avakian

Or wear them in a neat bow (prim and perfect).

Photo: Style du Monde

Photo: Style du Monde

Photo: Getty Images

Photo: Getty Images

 

To update the bow shirt fashion this autumn, pair with frayed jeans or a statement overcoat.

Photo: Imaxtree

Photo: Imaxtree

Photo: Imaxtree

Photo: Imaxtree

Photo: Getty Images

Photo: Getty Images

 

Remember – navy blue is never a no.

Photo: PopSugar

Photo: PopSugar

 

And a striped blouse will take the place of a workwear Oxford any day.

Photo: Elle

Photo: Elle

 

When comfort is key, tuck your bow shirt into a pair of slacks and pair with loafers. If the French can do it, you can too!

Photo: Imaxtree

 

And definitely don’t be afraid to experiment with bold styles and colour!

Photo: Man Repeller

Photo: Man Repeller

 

Wondering how you can incorporate these styles into your wardrobe without looking like a seven year old? Shop some of our bow shirt favourites for autumn:

The Michaela in White

Gorgeous, classic and versatile, this workwear or party appropriate shirt adds a twist to the classic white shirt with a high neck-line and pussy bow front. Shop the Michaela shirt here.

The Barbara in Black

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Inspired by a 1950’s silhouette this modern classic shirt has a nipped-in waist side gathering with a bow detail and a funnel collar. Shop the Barbara shirt here.

The Abigail in Sand

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Our best selling shirt encompasses femininity with its crossover bow front. Now in muted sand, this stunning shirt will effortlessly update your wardrobe. Shop the Abigail shirt here.

The Abigail in Navy

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Navy blue is the French woman’s secret style weapon and one trend that’s currently happening in fashion. Shop our navy Abigail shirt, here.

The Abigail in Blue & White Stripes

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Classic blue and white stripes are NEVER a bad idea, especially when paired with a waist-clinching tie and a generous side bow. Shop the Abigail striped shirt here.

The Freya in Ivory

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A beautiful Chloé-esque blouse, the Freya shirt embodies easy glamour with the drop pussy bow and mother of pearl buttons. Shop the Freya shirt here.

For more glorious styles, head over to our website.

Our unexpected seasonal favourite (…or, why you should be wearing navy blue)

Image via Pinterest

Image via Pinterest

Navy blue is the French woman’s secret style weapon and one trend that’s currently happening in fashion… And one of the things we love most about navy is how crisp and confident it is. You can wear it alone or with numerous other colours and it always stands tall and remains an elegant backdrop or centerpiece alike. While grey, black and white are totally on-trend, navy is a hue that works beautifully on its own and with other colours.

In general, most of us wear less navy than we do black. Yet it’s chic, minimal and timeless, and its hue frequently tends to flatter people more so than black. In fact, Jane Shepherdson, CEO of Whistles, said in an interview with The Guardian that:

When I see someone in navy, I think they are sophisticated, effortless, not trying too hard but with an innate sense of style…

Want to be a picture of elegance? Then take Shepherdson’s lesson in chic sophistication!

Image via Pinterest

Image via Pinterest

Seriously, though. Not having any black in your wardrobe is forgiveable… It’s a classic, timeless neutral (we’ll always love it!), but it can be draining and harsh for some complexions. Similarly, a wardrobe without pink, or green, or blue can be expected… We’ve all got our preferred shades, after all. But a wardobe without navy blue is a mystery indeed: Coco Chanel loved it… So why shouldn’t we!?

Not only is navy a mega flattering shade, it’s also a fantastic alternative to black, which so many know and love. It couldn’t look better with paired-back camels, crisp whites, or millenial pinks. It’s demure, versatile and hugely underrated… Which is why, over her at The Shirt Company, we’re championing its comeback in a big way.

Our unexpected seasonal favourite hue has arrived in style at our London headquarters in two of our most gorgeous styles. Now in navy blue, the best-selling stylish Abigail encompasses femininity with its shaped 3/4 sleeves and cross over front.

abi

Flattering on most figures and great on a bust.  The tie clinches in the waist and finishes with a generous bow. And pssst! Since we heard you wondering… Yes, navy and black is a thing now. It can be done, ladies – and it’s far from rebellious in our book!

Shop the navy Abigail here.

Alternatively, take a contemporary twist on Victoriana with our aptly named Victoria shirt. Now available in navy, this elegant blouse is vibrant, versatile and oh-so-chic. Tiered ruffles elegantly cascade down the front and the blouson-elasticated cuffs finish with a delicate frill, and elasticated loop mother of pearl buttons are fuss free to fasten.vic

Victoria is the ultimate feminine shirt and will see you from desk to drinks – don’t forget a dash of red lippy and diamond earrings!

Shop the navy Victoria here.

Changing the way we think about aging… For good.

Photo: Juergen Teller, Courtesy of Céline

Photo: Juergen Teller, Courtesy of Céline

Coco Chanel once quipped that “after 40 nobody is young, but one can be irresistible at any age.” But, until recently, we weren’t seeing anyone with delicate wrinkles appearing in the media… And certainly no celebration of the fact that older women are cool too. It was almost as if our favourite leading ladies were disappearing off the radar once they hit forty…

 

But, thankfully, we’ve witnessed the stirrings of change in recent years, with the Chanel’s sentiment finally having caught on (better late than never!), as fashion brands seem to be moving towards a somewhat older group of models. At 80 years old, author Joan Didion was announced as the new face of Céline… And she certainly isn’t the first older woman to have been chosen as a big brand ambassador.

Photo: Nars, via Vogue Australia

Photo: Nars, via Vogue Australia

She joins other older models Jane Fonda and Helen Mirren for L’Oreal (despite Helen’s recent admission that their moisturizer “probably does f*** all” but that she wears whatever makes her feel better) , Charlotte Rampling for Nars lipstick, Joni Mitchell for Saint Laurent, Lauren Hutton being revealed as the new face of Calvin Klein lingerie in April this year, and Julia Roberts continuing as the face of Lancôme. But that doesn’t mean these models aren’t feeling the pressure:

“By Hollywood standards, I guess I’ve already taken a big risk in not having had a facelift,” Roberts told You Magazine. “I’ve told Lancôme that I want to be an aging model – so they have to keep me for at least five more years until I’m over 50.”
Interestingly, fashion editor Alyson Walsh (who blogs at thatsnotmyage.blogspot.co.uk) has spoken on the subject, saying that:

The majority of women want to look good, regardless of age… I am 53 and simply want to look healthy, stylish and modern, not younger. And I want to be relevant, even with my wrinkles. We are important role models to younger women, and I love looking to older women who are leading the way. Finally, some brands are talking to me, but it took them a long time to catch on to the power of the silver spend.

Well said, Walsh! We couldn’t have put it better ourselves.
Similarly, this week Allure took a brave, progressive step in declaring that they ‘will no longer use the term “anti-aging.”‘ Their statement revealed that changing the way we think about aging starts with changing the way we talk about aging:
With that in mind, and starting with this issue, we are making a resolution to stop using the term “anti-aging.” Whether we know it or not, we’re subtly reinforcing the message that aging is a condition we need to battle — think antianxiety meds, antivirus software, or antifungal spray.
 Hurrah!!
The magazine also pointed out that, when talking about a woman in her later years, people tend to use qualifiers when complementing them, saying things like “she looks great, for her age,” instead of “she’s beautiful, regardless of her age.”
Photo: L'Oreal, via Telegraph Fashion

Photo: L’Oreal, via Telegraph Fashion

This also brings into question what it means to be beautiful for the modern woman. For older models, it’s still important to have an element of aspiration: they must be exceptional looking – fit and healthy with glossy hair and clear eyes. Brands might not mind wrinkles as much these days, which is great… But if we’re to encourage real beauty perhaps we need to look to even more diversity in models.

Debra Bourne, co-founder and director of All Walks Beyond the Catwalk, lobbies for increased diversity in the fashion industry. In a recent interview with The Guardian, she said:
I would still like to see advertising and marketing shift towards a proposition built on a wider set of values than purely appearance, particularly in that older market. I am slowly seeing a shift where marketeers are recognising attributes and achievements of individuals rather than just the way they look. By the age of 50, we have lived for a sizeable amount of time and most of us have had some incredible and interesting experiences, which mean so much more than sublimely coiffed grey hair.
Female models represent a change in how we think of women in general. Their presence in the media can teach little girls imagining their future as marriage and children that they can also grow up to have a career outside the home. It is more important than ever to see the important women from all fields in our society  and hear their voices of experience.
Yes, we know that our boobs don’t look quite as perky as they did when we were 18. And we definitely need a better facial moisturizer most days… But that doesn’t mean that we’re hurtling towards being absolutely hideous as soon as we hit our thirty-fifth birthday! And it also asks us to question things like: Who determines what beauty is, anyway? Is it the point at which other people can consider us attactive? Or is it something that we get from within?
A huge congrats to those in fashion who have already taken the plunge in representing older women and starting to question this judgemental anti-aging thang… Now we can start to examine our own beliefs around age, sexuality, beauty, and the rest!
What do you think about Allure’s anti-aging declaration this week? A step forward for womankind in general? Let us know what you think in the comments!

10 Fabulous Ways to Wear a White Shirt This Summer

We’re suckers for a chic, timeless shirt, and admittedly the button-up is one of our all-time favourites. Aside from the fact that it’s a regular amongst tastemakers like Chiara Ferragni of The Blonde Salad and Leandra Medine of The Man Repeller, it’s warm-weather friendly and works for every style type, making it a true closet keeper.

Take a look at these examples of how to wear the white shirt this summer, and treat yourself to one of ours from theshirtcompany.com afterwards!!

Floaty and Fierce

Image via Stylecaster

Image via Stylecaster

Create an outfit that plays up neural colour and movement by combining floaty pants in an ultra-light fabric with your favourite button-up.

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The Boyfriend Cut-Offs

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Image via Stylecaster

DIY a pair of your own borrowed-from-the-boys cut-offs, and style it with a rumpled white shirt and tons of accessories.

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Wrapped and Ready

Image via Stylecaster

Image via Stylecaster

Accompanied with a slouchy sweater and killer heels (by Carven!), a white shirt is the base for a winning combo on the cooler evenings.

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Ultra Feminine

Image via TheFashionTag

Image via TheFashionTag

Maxi skirts are super feminine and flattering, perfect for almost any occasion! Opt for a lighter colour during the day, and pair your shirt with darker tones for the evening.

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Minimal

Image via Stylecaster

Here’s the perfect proof that minimalist style need never be boring!

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Fabrics, Lengths, Layers!

Image via Stylecaster

Image via Stylecaster

Summer layering is all about picking the right fabrics, and playing with separates of varying length. (Pro tip: Summer calls for shorter hems, and we recommend pairing short skirts with flats!)

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Rule-Breaking Black

Image via Stylecaster

Image via Stylecaster

Don’t put away those black jeans! Give ’em a fresh spin with a pale blazer and a classci white shirt.

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Mix Your Prints (But Not Too Much)

Image via Stylecaster

Image via Stylecaster

For a unique spin on cut-offs, try finding a pair with colour and texture. Then go big with the shoes and neutral with the top half – try something that pushes the envelope just a touch when it comes to print-mixing.

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The Shirt Dress

Image via Stylecaster

Image via Stylecaster

A crisp white shirt dress – especially one with some interesting details – is the epitome of summer.

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Monochrome

Image via Stylecaster

Image via Stylecaster

We’ve said it once and we’ll say it again: WE CANNOT GET ENOUGH OF THIS MINIMAL STYLE TREND. Whenever, wherever – monochrome wins.

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See our gorgeous SS17 selection of simple, versatile, essential luxury white shirts, over at The Shirt Company.

How to Wear Millennial Pink: Embracing the Trend with The Shirt Company

Image via Harper's Bazaar

Image via Harper’s Bazaar

In the last year a lot has been said about Millennial Pink. The light rosy hue has been used in advertising campaigns for major brands ranging from Acne Studios, Glossier, Kinfolk and Thinx, and has become a regular fixture among A-listers on the red carpet – check out Bella Hadid among the best-dressed of the evening in her millennial pink silk gown at Cannes Film Festival this year:

Image via Elle UK

Image via Elle UK

Wowee… Right? And once you notice the hue, you can’t stop.

Despite what its name would have you believe, Millennial Pink isn’t exclusively for millennials, either. Victoria Beckham, Jenna Lyons and a whole host of our fave style icons have proved the colour has no age limit.

That heady mix of salmon, blush, bubblegum, and coral has gone viral – and probably for a good reason. Pastels for spring isn’t exactly groundbreaking, but designers right now can’t get enough of the muted shade.

And what better time! Winter is officially over and it’s time to brighten up our wardrobes with a spring injection. Pink might not seem like the easiest shade to wear, especially top-to-toe, but follow our simple guide and you’ll be working it into your current wardrobe with ease, in no time at all.

Here, we’ve rounded up 10 tips and tricks for wearing the shade of the season…

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Start Small

millennial-pink

Photo from The Eden Edition

Looking for a way to dip your toe into the millennial pink pool? Start with something small like a pair of oversized earrings, a pair of retro sunglasses, a nail varnish or a handbag. If shoes are your thing, stick to classic courts in light or popping shades, or trainers in candy colours.

 

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What to Wear to 2017’s Chelsea Flower Show

You know summer is on its way when the Chelsea Flower Show starts. The Royal Horticultural Society’s annual event is an institution — and as soon as the blooms come out to play, Londoners flock to celebrate the great and the good of the gardening world with a wealth of beautiful botanicals and green-fingered marvels to inspire.

It’s not just among the flower beds that you can spot the blooms, it’s on the visitors too. And what better time is there to don your best? The Chelsea Flower Show is the equivalent of Fashion Week in the gardening world — and the outfits certainly reflect that.

On May 23, you’ll be able to walk through the gates of the show. And, being that it’s important to channel elegance and sophistication for this occasion (whilst bearing in mind that it’s also a daytime event) here are some of our favourite suggestions for what to wear to the 2017 Chelsea Flower Show…

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Floral Fever

Whether you’re planning on attending the Chelsea Flower Show, or if you’re just inspired by the quintessentially British horticultural event, we’ve found the perfect summer dress for you. This vintage style ASOS number set our hearts a flutter the minute we spotted it, as it perfectly walks the line between flattering feminity and striking sophistication.

Image via ASOS

Image via ASOS

Image via ASOS

Image via ASOS

Team with a statement metallic heel and bold lip for a modern look, or keep it pared-back and classic with nude strappies and delicate gold jewellery. However you wear this piece, it’s a seriously prizeworthy must-have.

A pretty summer dress like this works perfectly when worn with a tailored jacket or cardi over the top. But, while you may take inspiration from the show, we are certainly not saying that you should go head-to-toe flower power. In fact…

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A Fab Scent

Image via Selfridges

If you’re frantically trying to decide what to wear to the Chelsea Flower Show but don’t want to wear anything obviously floral, opt for an invisible floral bouquet around your neck instead — wear a gorgeous scent!

Diptyque’s Florabellio’ eau de toilette is perfect for the occasion. It includes an unexpected hint of Apple Blossom. We’re huge fans of Miu Miu L’Eau Bleue Eau de Parfum, too, which blends lily of the valley and akigalawood. Another slightly heavier favourite of ours is YSL Black Opium Floral Shock. Pear, orange blossom, and gardenia give YSL’s signature scent a nice floral twist for spring, but it’s also a nice grown-up scent.

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Feminine Frills and Pastel Palettes

For a truly feminine and graceful nod to seasonal florals, whimsical pastel shades offer a seamless style for the more sophisticated of dressers. A refined bit of frill in pale shades like blush pink or delicate creme will also ooze sophistication.

The Shirt Company

1

The Shirt Company

The Shirt Company

The Shirt Company

Team with a neutral tailored jacket and floppy rimmed straw hat for the epitome of chic. Shop our blush pink Victoria shirt here, our ivory wrapover Vera shirt here, and our baby blue Laura shirt here.

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Crisp Whites

Aaahhh the crisp whites. You knew they’d pop up at some point on this list, didn’t you? We love florals, but you don’t have to let flowers do all the talking: Cropped trousers or a high-waisted skirt paired with a luxury white shirt may prove an equally good option!

Paltrow+promotes+flower+show+kNHkiOge5z_x

Image via Livingly

If you want to keep your floral offering subtle and refined, go for an all-white or white and neutral ensemble. White lace, embroidery and broderie anglaise offer a suitably chic approach to spring florals.

Image via Zimbio

Image via Zimbio

Team white with soft brown leather and tan accessories just like Gwynnie at the Chelsea Flower Show, or for a more refined finish, go for a pure white look with a clean-cut tailored white shirt and fitted jacket like Naomie Harris.

Our embroidered Bethany shirt and our broderie anglaise Bonnie shirt, pictured below, are pretty perfect for the job!

The Shirt Company

The Shirt Company

bethany

The Shirt Company

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A great SPF (because you never know when the sun might show up…)

beauty-products-best-of-beauty-2014-josie-maran-argan-daily-moisturizer

Image via Sephora

We love Josie Maran Argan Daily Moisturizer SPF 47 which uses mineral sunscreens to protect against sun damage. It also packs moisturising argan oil and antioxidants into a fast-absorbing, nongreasy formula. To sum it up: We can’t think of anything better to wear on your face out and about in the English summer!

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Dark Buds

We’ve said it before, and we’ll say it again: Don’t be afraid of the dark side!

Bright and bold floral dresses are on display in abundance every year at the Chelsea Flower Show, but black is often an overlooked outfit shade at summer events. Silly really, because a beautifully polished chic black piece will stand out beautifully against a backdrop of vibrant florals and add a touch of edginess. Just learn from Miranda and Kate:

The Shirt Company

Image via Lookastic

mossy

Image via The Telegraph

If you’re inclined to think that a sultry black dress like Kate’s is a bit too risqué for daytime, then a rich floral midi skirt and silky black blouse combination will elevate daytime florals.

Our Marica, with its organdie collar and cuffs — and our black Vera, featuring a crossover frill front and generous bow — look equally great with skirts and trousers for instant glamour.

marica

The Shirt Company

The Shirt Company

The Shirt Company

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A Cool-Girl Collar

Collars are the height of cool and definitely hot fashion property this season. Whether paired with a simple dress, or adding a feminine twist to your luxe knitwear at the Chelsea Flower Show, a collar provides you with endless styling options.

Image via Pinterest

Image via Pinterest

Image via Who What Wear

Image via Who What Wear

Image via StyleBistro

Image via StyleBistro

Image via Porter Magazine

Image via Porter Magazine

Adding texture provides interest and instantly updates any look. Plus, the look never goes out of style. Take an edgy approach to this trend with the crisp pleats of the Orlanda stand collar.

Or, for a more feminine look, go for our Peony collar. Named after one our favorite blooms, this little number is a beautifully indulgent addition to any wardrobe — and your perfect Chelsea Flower Show accomplice…

peony

This all-purpose, versatile garment just got GLAMOROUS!

So, tell us ladies — will you be attending this year’s Chelsea Flower Show? And if so, what will you wear to the blooming marvellous event?

The Art of Undressing: 5 of Our Favourite Ways to Dress Down for Spring

We’re all guilty of spending the weekend in a pair of tracksuit bottoms and a hooded top, but dressing down doesn’t have to mean dressing down-and-out: With this spring’s most wearable trends, you don’t have to forfeit comfort for style.

Team a pair of must-have wide-leg trousers with a simple cotton shirt or slip into an easy-to-wear denim skirt. Then finish the look with a pair of this season’s must have footwear, lipstick colour or statement clutch – and you’re good to go!

Here are our top 5 tips on dressing down with style this spring.

1. Team a pair of easy-to-wear wide leg trousers with your favourite white trainers (we love Stan Smiths)

Photo: Splash News via WhoWhatWear

Photo: Splash News via WhoWhatWear


2. Tuck a simple cotton shirt into a flattering pair of high waisted flares (if Elle’s doing it, who are we to question!)

Photo: Denimology

Photo: Denimology


3. You can’t go wrong with a classic blue and white Breton stripe jumper (year, after year, after year)

Photo: STEAL THE LOOK

Photo: STEAL THE LOOK


4. Treat yourself to an a-line denim skirt which looks great on fuller figures (pair with a cropped sweater or tuck in your white shirt)

Photo: InStyle

Photo: InStyle


5. Wear your basic get-up with a statement jacket like this sporty bomber for immediate ‘oomph’

Photo: Stockholm Street Style

Photo: Stockholm Street Style